
CREtech Talks
CREtech Talks is a podcast series dedicated to exploring innovation and technology in the built world. Join insightful conversations with leading real estate and tech professionals from around the globe as they share expertise on diverse topics such as data centers, CEO stories, climate innovation, and much more. Hosted by industry experts, the series highlights how cutting-edge ideas and technologies are shaping the future of the built environment.
CREtech Talks
CEO Stories: Coen van Oostrom, CEO, EDGE
In this episode of CREtech's CEO Stories, Coen van Oostrom, Founder and CEO of EDGE, shares his journey from traditional real estate development to becoming a leader in sustainable building practices. He discusses the pivotal moment of meeting Al Gore, which inspired a commitment to sustainability, and how this shift has led to increased profitability. Coen emphasizes the importance of change management, teamwork, and innovation in navigating the challenges of the real estate market. He also reflects on his personal routines, leadership philosophy, and the evolving landscape of real estate influenced by technology and market trends.
Takeaways:
- Sustainability can be profitable and beneficial for business.
- Change management is complex but essential for success.
- Team collaboration fosters innovative solutions to challenges.
- Market trends require proactive and entrepreneurial thinking.
- AI and technology will revolutionize the construction process.
- Daily routines are crucial for maintaining balance and focus.
- Leadership involves both innate qualities and learned skills.
- Support systems are vital for navigating the pressures of leadership.
- Real estate is a dynamic industry influenced by various factors.
- Personal growth and continuous learning are key to effective leadership.